The fees to use Google Maps probably aren’t what’s starting to put off companies like Foursquare and Apple — it’s probably the ever-increasing reach of Google’s advertising efforts. Digital Trends
Seems pretty reasonable to me. You wouldn’t want to go to the “Journal” tab in iPhoto to see a pretty travelogue of your photos and get spammed with divorce lawyer ads from Google. Apple, for one, would hate allowing that kind of shitty experience. It’s kind of scary that Google could screw up the experience in other people’s paid apps that way.