I see people do this from time to time - play one-upsky on things that are totally stupid. I've heard game devs one-upping each other with crunch mode stories. Why would you be proud of how much your company overworks you? I guess it's "macho" that you "survived" a huge amount of stress, but wouldn't it have been better to avoid it in the first place?
Whenever I hear people one-upping each other, I always take it to its slippery-slope conclusion; that helps me notice how stupid these contests are. One-upping travel stories leads me to chime in with: "Well one time when I was on THE MOON, I met..." With crunch stories, I guess that would be - "Hah! I didn't sleep for FOUR MONTHS - or eat, or get laid, or anything! Just work work work, or it was the whip for me! So hardcore."
Also, seriously? EA, Activision, game devs everywhere? Read The Mythical Man-Month.